Nearly a month has passed since I put this new website version online and released my Zone Diet management application, but things are not going as I imagined. When you start an online business like this one you learn very soon that getting exposure in internet is not the easy thing some people let pass on you.

I can't say that things are dim, though. I strongly believe I have a great product, which surely needs some polish, but that gives a good overall experience. If I look at website's statistics I can clearly see that it is getting very low visits. So it is not a product problem (even if Startrail is getting some preatty good success), but lack of exposure. Moreover visits must be targeted, because Startrail may be doing a good job attracting people, but those people are not necessarily interested in Zone Diet.

Dreams and values are good, and paired with good products and good customer support make a company a great company. I'm still convinced of this. But they are not enough to keep you in business, I'm learning this too. I know that it is still too early to say something, but I think it's better to aknowledge where lacks are early and address them quickly. Things are not as bright as someone out there makes you believe, but this is part of the game, I know it.

I still have some bullets to shoot before moving on something else (I will never give up!), so I will put apart the new project I was developing and I will direct all my efforts toward fixing some issues and developing a more effective marketing strategy. Wish me some luck!